Coffex’s Global Café Direct range reflects our desire to move towards more economically responsible and sustainable business choices. More than 7 million people in Africa, Asia and Latin America benefit from the Fairtrade movement – farmers, farm workers, and their families.

The Fairtrade premium, an additional sum paid to Fairtrade farmers for community development, is used by farmers’ groups to build schools, provide clean drinking water, to pay for sickness benefit, and to pilot organic conversion schemes to help farmers work for the future.

The Fairtrade system improves the lives of farmers in developing countries by ensuring that the following occurs:

  • Fairtrade standards criteria establish a minimum guaranteed price for coffee that covers the costs of production and ensures a living wage for growers.
  • Producers do not use child labour or exploit workers in its production.
  • In addition to the purchase price paid by importers, a separate ‘development’ payment is made, which is designated for social and economic development in the producing communities. The farmers and growers themselves decide whether to spend these funds on: improvements in health, education, social facilities, or improvements in production.
  • Fairtrade coffee is purchased directly from farmers’ organizations, which bypasses the international commodity market enabling farmers to receive a greater share of the rewards for their labour.
  • Every company in the supply chain partipicates in the Fairtrade Labelling Organisation (FLO) system to ensure the integrity of the products. Coffex is proud to announce that in 2004 it became a registered Fairtrade licensee.
  • All Fairtrade products show the Fairtrade logo clearly and visibly on the packaging; if there is no logo, then its not Fairtrade.


In case you've ever wondered, heres' some of the awesome things that Global Cafe Direct gets involved in:


Melbourne Central

We are a proud major sponsor of the Fair Trade Fortnight in Melbourne - Australia and New Zealand's biggest celebration of Fair Trade products.

In 2008, we coordinated and sponsored the First ever Fairtrade Latte Art Challenge at Melbourne Central, reaching an audience of over 5,000 people during the morning, and featuring celebrity barista Justin Metcalfe on our judging panel. The winner of the day was Con Haralambopoulos, who also went on to become the World Champion Latte Artist for 2008!

We are also a proud major sponsor of 'Palpitations' - Victoria's first wallet-size publication detailing a comprehensive list of Fairtrade cafes across the State. Keep an eye out for our next edition in May 2009.



Global Cafe Direct are also a major sponsor of the Bicycle Film Festival, a Film Festival that celebrates the bicycle. If you can name it-Tall Bike Jousting, Track Bikes, BMX, Alleycats, Critical Mass, Bike Polo, Cycling to Recumbents- the creatives at the helm of this project have probably either ridden or screened it.  Through art, film, music and performance, this festival brings together all aspects of bicycling together to advocate its ability to transport us in many ways. Ultimately the Fest is about having a good time, and Global Cafe Direct is all for it!!

Now approaching its 8th year, Global Cafe Direct is looking forward to another stellar lineup of performances - jump on your bike and come along for the ride!!